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The site myrxadvocate.com has the following in the web site, "Give us a call! Get Relief from High Prescription Cost." We noticed that the webpage also stated " Get Brand name medication for as low as 25." It also stated " Must be a low income U. S Resident without prescription insurance to qualify. Do you Qualify for Patient Assistance Program Help with Your Prescription Medication? Are the high costs for prescription drugs at your pharmacy creating a burden on your finances? Are you uninsured or under insured? Would you like to know if you qualify for free medication through a Patient Assistance Program?." The header had cheap medication as the highest ranking keyword. This keyword was followed by senior prescription, free prescription, and free medication which isn't as urgent as cheap medication. The other words the site used was free prescription drugs. pharmacy discount card is also included but will not be understood by search crawlers.